My Story
MY BRAND
My story is a simple one. I started as an artist with no marketing knowledge, struggling to sell my work. Over time, I became a designer, and discovered that my art combined with marketing knowledge could help promote individual brands by telling their stories visually, so their customers could see who they really are.
Story Extraction
FINDING WHAT SETS YOU APART
Many brand founders enter the market with clear values and beautifully crafted products, yet often feel overwhelmed by marketing. Their packaging may look much the same as competitors’, making it hard for customers to recognise the brand’s true worth. I believe a brand’s story is its unfair advantage and what sets it apart from the rest. We can work together to find that story and decide the best way to tell it.
Identity Design
WHERE YOUR STORY MEETS DESIGN
For customers to recognise a brand’s uniqueness at first glance and trust it, consistency and professionalism across logos, packaging, and social media matter. I’ll provide you with a story-rooted, illustration-based brand kit to achieve this, along with guidance on how to communicate your brand aesthetic to collaborators, designers, and even AI.
Tell Your Story
Tell me your story, so I can translate it into visual language that speaks to your customers more efficiently.
What I'd Like To Offer You
PROJECT SCOPE
Story-driven Brand Kit for Independent Makers
Zoom Consultation
a conversation to uncover your brand story together
Logo Refinement
three formats (primary, stacked, and brandmark variations) for different use contexts
delivered in high quality PNG and SVG format
4 Custom Illustrations
for use across packaging, social media, and website
delivered in high quality PNG format
5 Application Mockups
including 1 main packaging mockup
delivered in PDF format
Brand Usage Guide
how to communicate your brand story and apply your logo, fonts, and colours consistently
delivered in PDF format
Timeline: 4 – 5 weeks
Good design makes marketing easier.
WHY DESIGN MATTERS
Good design cannot replace marketing, but it can make marketing easier and more effective.
Think of a fine diamond placed in a transparent plastic bag, it looks cheap regardless of its worth. The same diamond in a well-crafted box tied with a ribbon, tells a different story entirely. A great product deserves to look like one.
What Clients Say
IN THEIR OWN WORDS
The Designer
ALL ABOUT ME
An Kwok (ak.)
I studied Fine Arts in the UK and Hong Kong, then moved to Kyoto to study Visual Design and work as a designer. I’m now based back in the UK, working with clients all over the world (UK/AU/US/HK/TW).
Having lived and worked across different cultures, I’ve come to believe that visual language transcends borders. It’s a language that can be understood by anyone, anywhere.
When I’m not designing, I’m reading or painting in oils (and hopefully soon, being ignored by a cat).
