LET'S WORK TOGETHER
Story-driven Brand Kit for Independent Makers
Starting investment: £1,500
Good design cannot replace marketing, but it can make marketing easier and more effective. Tell me your story, so I can translate it into visual language that speaks to your customers more efficiently.
FOR BRANDS, PRODUCTS, EVENTS
"I have a good product, but I don't know how to market it"
If this sounds like you, maybe I can help:
- My product is good, but so many similar items exist out there that it's hard to stand out.
- I'm confident customers will love it, I just don't know how to get them to make that first purchase...
- I dislike aggressive marketing. I want a more natural, low-pressure way to promote what I do.
- I want to look professional, but design firms charge 3K, and AI templates feel too generic.
Story-driven
Brand Kit
I create a cohesive visual identity rooted in your brand story, built around custom illustration rather than generic templates.
As a result, you can present your brand consistently and confidently across packaging, social media, and your website; brief designers, collaborators, and AI tools clearly, and attract the right customers from the very first glance.
Story-first approach
You may not realise, but your unique experience and story are your brand’s unfair advantage and what sets it apart from the rest. Let’s turn it into a visual identity.
Illustration as medium
Illustrations aren't just decoration. They're the core of the identity, making your brand immediately distinctive in a way that a logo-only kit simply can't achieve.
for solo brand owners
I understand the constraints and mindset of creative independent makers because I've been one myself. I hope my experience and guidance can be genuinely useful to you too.
FOR BRANDS, PRODUCTS, EVENTS
Why Pick This Product
What is hard to find elsewhere:
- Brand consultation, designer, and artist in one. Everything in your brand kit comes from the same person. What you get is a cohesive identity created by someone who understands your brand strategy.
- A visual sensibility shaped by three cultures. My visual language draws from a broader range of influences than most, so I'm less tempted to follow a single dominant style and more focused on finding what works best for your brand.
- I deeply understand the frustration of having something good that nobody sees. That experience is why I care about getting it right for you.
FOR BRANDS, PRODUCTS, EVENTS
Story-driven Brand Kit
for Independent Makers
Zoom Consultation
a conversation to uncover your brand story together
Logo Refinement
three formats (primary, stacked, and brandmark variations) for different use contexts
delivered in high quality PNG and SVG format
4 Custom Illustrations
for use across packaging, social media, and website
delivered in high quality PNG format
5 Application Mockups
including 1 main packaging mockup
delivered in PDF format
Brand Usage Guide
how to communicate your brand story and apply your logo, fonts, and colours consistently
delivered in PDF format
Timeline: 4 – 5 weeks
FAQ
Things you might wonder about
Is it possible to pay in instalments?
Yes. I ask for 50% upfront to begin the project, and the remaining 50% upon completion. If you’d prefer a three-payment structure, feel free to mention it when we speak, and we can work something out.
How does the process work, and how involved do I need to be?
We start with a Zoom consultation to explore your brand story together. This usually takes 30 to 60 minutes, though we’ll take as long as we need. Within the following week, I’ll put together a creative direction with reference images, initial drafts, and a project estimate for your review.
Once you’re happy with the direction and the 50% deposit is received, I’ll begin work on your visual identity. This typically takes 3 to 4 weeks. Before the final handover, there’s one more round of review. If everything looks good, I’ll send over your brand kit via cloud once the remaining 50% is received; if revisions are needed, allow an extra week.
You don’t need to be available day-to-day, but your input at each review stage is important. the more openly you share, the more the outcome will feel truly yours.
What do I need to prepare before we start?
Nothing formal. It helps to have a rough sense of your brand story, your values, and who your customers are. But if those feel unclear, that’s exactly what our consultation is for. Come as you are.
What if I'm not happy with the result?
Feedback and revisions are built into the process, so concerns are addressed along the way rather than at the end. If after two rounds of revisions you are still not satisfied with the outcome, you are not obligated to make the final payment, no questions asked.
I’d always encourage you to speak up early, but you won’t be left in a position where you’ve paid in full for something that doesn’t feel right.
I already have a logo, can I still use this service?
Yes. the service is built around logo refinement rather than designing from scratch, so an existing logo is a good starting point. If you don’t have a logo yet, that’s fine too. We can discuss what you have in mind during our consultation and work from there.

