#3 The Question That Decides the Style in a Branding Project
Since my first two posts were about the thinking behind branding, I want to write a bit about the practical side of things for post #3. Looking through past projects for inspiration, I was reminded of a story from a project a few years ago that changed how I run every discovery call since. The Story A few years ago, I had little experience working with clients, and wasn’t always sure what the right questions were to ask. (In many ways, I’m still learning.) In the discovery call for one branding project, the client described their audience and asked for…