Category The Thinking

You built something good. You know the product works, and the people who’ve tried it usually love it. And yet, when you look at your packaging next to everyone else’s in your category, it suddenly blends in. It’s like everybody’s selling similar things, and you are not sure how to convince customers to buy yours. Does this sound familiar? The Problem: Good Products, Invisible Differences Here’s a quiet truth about the maker economy right now: it’s easier than ever to make something look good, but harder than ever to stand out. Canva templates and “aesthetic inspiration” feeds have influenced an…