#2 What Does ‘We Care About Quality’ Actually Mean
I’ve been reading through a lot of small brands’ “About” pages recently, and I noticed something: almost every one, under a heading like “Brand Story” or “Our Story”, includes the same sentence: “We care about quality.” Some go a step further and explain the ingredients or techniques behind it. There’s nothing wrong with the sentence itself, or with explaining the quality behind it. But as both a customer and a designer, I can’t help wondering why it sits in the brand story section rather than the product description. What is that sentence actually doing for a brand? The Observation: ‘Quality’…